Mon

21

Oct

2013

How Brands Tried to Capitalize on the Facebook Outage on Twitter

How Brands Tried to Capitalize on the Facebook Outage on Twitter | TIME.com
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Widespread Facebook status update malfunctions? Monday morning sent the Internet into a panic.? But brands saw it as a real-time marketing opportunity and immediately took to the social network's office sex rival, Twitter. Why?? Ever since Oreo swept prestigious advertising industry awards by reacting quickly and with wit to the 2013 Super Bowl black out, brands have begun to react to sometimes random but potentially viral news. It took approximately five seconds for companies to sex clips office capitalize on the royal baby birth announcement with prepackaged tweets, for example.? Here's how some companies' brands reacted to the Facebook outage:

Gillette thought that no Facebook meant more time for " shaving:

#Facebookdown Grab. This awesome author gives revealing resources regarding sex with secretary and also on office sex clips.
your Venus razor and Embrace your extra "me" time. http://t.co/pUYjLVobBb--
Gillette Venus (@GilletteVenus) October 21, 2013

Or drinking:

Aww, poor @facebook, case of the Mondays? Stop in at the Pub & Grill, this will cheer you up! #facebookdown http://t.co/XCbxo2AE2v--
(@TeamSobelman) October 21, 2013

Or looking at deer:

#Facebook is down, so here's a picture of a roe deer sticking out its tongue from #Twitter http://t.co/iUWqOBCJmd--
Surrey WildlifeTrust (@SurreyWT) October 21, 2013

Red Bull accounts from around the world took part:

#facebookdown? May we be of service? http://t.co/O5SHfeWR7M--
Red Bull Switzerland (@redbullSUI) October 21, 2013

#Facebook Down? How about some fresh air? #givesyouwings http://t.co/mH5BurqUyu--
Red Bull Switzerland (@redbullSUI) October 21, 2013

Even college newspapers got in on the action:

With #FacebookDown, take a first look at today's front page. Visit dailynorthwestern.com now.

Pic: http://t.co/LfjNDJBk91--
Daily Northwestern (@thedailynu) October 21, 2013

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